Automation + API · Programmatic systems
An ad network agents can buy
A publisher network needed campaigns that AI agents could create, fund, and run without a human clicking through a dashboard.
Campaigns go live from a single API call.
The miss
Their advertisers were shifting toward agents. The old ad console assumed a marketer with a mouse. Agents don't fill out forms. They call endpoints, pay, and move on. The network either became agent-native or got skipped.
What we did
- 01
We redesigned the campaign lifecycle around what an agent can do in one shot: pick inventory context, fund with USDC, go live.
- 02
Publishers got a single embed. Matching stayed contextual, no cookie theater.
- 03
Revenue share stayed boring and clear so publishers didn't need a new negotiation for every agent campaign.
What shipped
- Agent-facing campaign API with create, fund, and launch
- Publisher embed that renders without tracking pixels
- Contextual matching instead of identity graphs
- Payout rails that settle without a human ops queue
After
Agents started buying media the same way they buy compute. Publishers kept most of the click. The sales team stopped babysitting onboarding for every experimental agent brand.
