Creative automation · Workflow automation
Video edits that finish themselves
A content team was bouncing between five tools for captions, cleanup, overlays, and export. We put the pipeline in the browser.
One timeline. Less handoff chaos.
The miss
Every short needed a trip through desktop software, a separate caption tool, and somebody who remembered the export settings. Turnaround sucked. The 'AI video' tools they tried wanted uploads to mystery servers and spat out cuts nobody would ship.
What we did
- 01
We built the editor where they already worked: the browser. No installs, no 'wait for the render farm.'
- 02
Captions, trims, text overlays, and background removal sat on the same timeline instead of three different tabs.
- 03
Export went straight to their cloud stack so finished files landed where distribution already happened.
What shipped
- Multi-track browser timeline
- AI subtitle generation wired into the edit, not bolted on after
- Background removal and generative stills inside the same surface
- Cloud export without watermark roulette on paid seats
After
Editors stopped losing afternoons to tool hopping. Rough cuts got captions in the same pass. The team finally had a pipeline that matched how short-form actually ships.
